Small businesses are challenged with the rising price of advertising. As the number of options increase, the quality of advertising and return on investment are getting harder and harder to track.
How then can a small business find more clients? The internet is certainly a growing field, and making more and more people accessible. The connections being made are at an all time high, and should only continue to grow. Then why isn’t it the answer? Why aren’t small businesses growing at an all time rate?
The most likely reason is due exactly to the growth of the internet. With so many people to meet and be connected with, who is to be trusted? Isn’t that what it comes down to anyway?
The first rule of business, “All things being equal, people do business with people they like and trust.” The corollary of that is “All things being unequal, people still do business with people they like and trust.”
How is trust earned? It’s doubtful that real trust can come from email, online messaging or blogs.
Trust comes from face to face meetings. Networking is one of the best options out there to meet people face to face on a regular basis, and develop relationships.